Work · Corporate · 2022
SonaeReimagining the Brand
- Client
- Sonae
- Year
- 2022
- Crew
- 3 people
- Equipment
- Sony Alpha, SmallRig, Aputure
- Running time
- 4:02
How do you turn every employee into a brand ambassador? Marta Cunha and Daniel Fonseca explore the motivations and challenges behind the Sonae rebrand.
The Context
Sonae, one of Portugal's largest business groups, was going through a deep renewal of its identity. The goal was not just to change a logo, but to align the internal culture with the new external vision.
The Documentary Approach
To communicate this change authentically, we chose a documentary interview format. We gave a voice to the heads of Branding, Internal Communication and Corporate Social Responsibility (CSR), letting them explain the "why" behind the change in their own words.
Production
We used an intimate interview setup with Sony Alpha cameras and controlled lighting (SmallRig and Aputure) to create an atmosphere of trust and clarity, essential for strategic corporate communication.
Crew on set
- Director
- Camera Operator
- Gaffer (Lighting)
Stills
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