Work · Advertising
OLXGaming and Speed
- Client
- OLX
- Cast
- 4 actors
- Camera
- ARRI Alexa
- Lighting
- ARRI HMI & SkyPanel
- Running time
- 0:31
Selling a console can be as fast as playing one. We created a step-by-step commercial with a cinematic look to show how simple the OLX app is.
The Concept
The challenge was to demystify selling online. More than a tutorial, OLX needed an aspirational commercial that would catch the attention of gamers and tech fans. The message was clear: got gear you are not using? Turn it into cash.
Large-Scale Production
To raise the perceived quality of the brand, we did not cut corners on production. Shot on the legendary ARRI Alexa with high-end lighting (ARRI HMI and SkyPanel), we delivered a rich visual texture and accurate colour.
The story featured 4 actors on a set carefully designed by our art department, with hair and makeup support for a flawless finish.
Agility on Set
On a project of this size, time is critical. We had an on-set editor, which allowed us to check cuts and pacing in real time while still filming. This ensured the final product matched the creative vision exactly, with no delays in post-production.
Crew on set
- Director
- Executive Producer
- Assistant Director
- Production Assistant
- Hairstylist
- Makeup Artist
- Gaffer
- Gaffer Assistant
- Set Designer
- Set Design Assistant
- Director of Photography
- Photographer
- On-set Editor
Stills
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