Work · Advertising
FPT#ChamaUmTáxi
- Client
- Federação Portuguesa do Táxi
- Partner
- Shine Inissia
- Camera
- ARRI Mini Alexa + prime lenses
- Lighting
- Arri HMIs, SkyPanels, Asteras
- Running time
- 0:34
A national campaign celebrating mobility and closeness. This commercial shows how easy and safe it is to call a taxi in Portugal.
The Project
Produced for the Federação Portuguesa do Táxi, directed and conceived by our partner Shine Inissia, this video set out to modernise the image of the sector. The message is simple: wherever you are, a taxi is just a wave or a tap away.
Cinematic Production
To make sure the message landed with impact, we invested in a carefully crafted look. We used the ARRI Mini Alexa with prime lenses for rich depth of field and a superior image texture.
The lighting was designed in detail with ARRI SkyPanels and Astera tubes, creating interior and exterior settings that flatter the actors and support the story.
Crew on set
- Director
- Executive Producer
- Assistant Director
- Production Assistant
- Hairstylist
- Makeup Artist
- Gaffer
- Gaffer Assistant
- Set Designer
- Set Design Assistant
- Director of Photography
- Photographer
- On-set Editor
- Production Van
Stills
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