Work · Corporate · 2025
Banco de PortugalFinancial Literacy
- Client
- Banco de Portugal
- Year
- 2025
- Turnaround
- 2 weeks
- Cast
- 3 actors
- Crew
- 6 people
- Equipment
- Sony FX3, ARRI HMI lighting
- Running time
- 3:30
A budget is an essential tool for managing personal finances. Our aim was to turn a technical concept into a relatable, human story.
The Challenge: Simplify and Humanise
Banco de Portugal needed to explain the importance of financial planning clearly, without being dull. The challenge was to create a piece that would hold the attention of Portuguese families while showing how to balance spending and goals.
The Solution: Scripted Advertising
We chose a scripted format with 3 actors to recreate real, everyday situations. Working with actors calls for a higher level of production: our crew included a producer, a makeup artist and a dedicated boom operator to capture crystal-clear dialogue.
Technique and Look
To achieve a cinematic "film look" that served the story, we shot on the Sony FX3. The lighting was designed to create a natural, warm home setting.
Despite the logistical complexity, the project was completed and delivered in just 2 weeks, ready to go live on the Bank Customer Portal.
Crew on set
- Director & Producer
- Camera Operator & Camera Assistant
- Boom Operator (Sound)
- Makeup Artist
Stills
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